Brand Strategy for Los Angeles Designer, Donna Mizani

I love brand identity and use this passion in all of my UX work.

Created the entire brand bible for Donna Mizani, held discovery meetings, created an interview-moderator guide, led art direction for photo shoots and all media to be applied to socials and site.

The updated brand identity became a major step in Donna Mizani launching their elevated wear and basics line.

Check out some of my work shown through the brand bible slides..

Design for a travel company in Italy

In 2022 I created poster mock-ups for a travel company in Italy

I re-imagined the branding and utilized my experience as a brand strategist to deeply understand the identity of AmalfisCoast.

I built out the brand bible, created social mock-ups, posters, a flat lay book, and dove into the psychology of the clientele.

A brief snapshot of some posters that were created for print. Here I utilized the natural colors of the landscape for the color palette which I also established in the brand book.
For socials, I leveraged a simple and elegant design to ensure the brand’s identity as elevated.
Brand Book, pg. 5: Key Target Client. Here I establish who the client is with intentional empathy. I decided to also write the information in an evocative way as would be acceptable to the client themselves. This is to aid the reader in understanding the client on a deeper level. I established key motivators and how AmalfisCoast delivers to their clientele.
Storytelling

I love storytelling for film and for products

Here are some stills from my feature film, “Leilel: The Mirror Anthology”

I thoroughly enjoy directing, producing, editing, exploring animations, and presenting in order to communicate stories of products and people.

Here is an example of my intentional framing of subjects as to establish, communicate, and reiterate a consistent film language to the audience, 
Here is an example of my intentional framing of subjects from a high and low angle as to communicate the perspective of creation looking up to the heavens and the heavens looking back down at creation.